The platform is rolling out a fresh option that permits them to cut down on the quantity of AI-created content appearing in their streams. This move comes as the company disclosed that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a full-scale release. This shift coincides with a surge in AI content, spurred by recent content generation software.
The Broader AI Trend
Studies have shown that approximately one in 10 of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a label for inferior, bulk-generated content that is typically illogical or bizarre.
Our research shows that many people appreciate content produced via AI tools, from digital art to science explainers, and we want to provide users the power to increase or decrease of that, depending on their own preferences,” stated a platform representative.
Volume and Proportions
The platform announced that there are presently 1.3 billion videos on its service tagged as made with AI. In total, over 100 mn videos are added to the platform every day, making AI content a relatively small percentage of its complete catalog.
Customizing Your Feed
Viewers will be able to decrease or raise the amount of AI content they view by opening the topic control option in the platform and picking AI-made media. Other topics that are already be adjusted under the tool include news, style, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige content makers to identify convincing AI-generated content, and it bans harmful deepfakes of well-known individuals or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.
Furthermore, the platform will from now on attach an “AI-made” label to content produced via its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This measure is intended to deter users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is additionally introducing a $2 million awareness program for professionals and institutions to create educational content about responsible artificial intelligence. This program will support charitable organizations specializing in educating coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, during controversy over plans to lay off a large number of content moderators in Britain. TikTok is planning to eliminate hundreds of positions in its trust and safety team in London, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A senior executive clarified that people-led review would still have a role, but automated tools can protect employees by filtering out the most graphic content ahead of it gets reviewed by people. TikTok reported a notable drop in disturbing and violent content seen by human moderators over the previous year due to intervention by its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
